Resources

Resources, guides, blogs and tools for your small business

The amount of resources available today across the online networks is ever increasing and filled with more FREE content then ever before. Today FREE Content is what drives the majority of online subscription based websites. There are far to many resource links to list here and as we grow we'll continue to add other great sources of content, tools, books, tips, and also some reviews on great products and services for the SMB market. This resource section has served our business well and we have adopted, partnered or are working with many of the listed companies or resource outlets below. We'll leave a comments section below where you to can help continue to build this resource base.

Transeo Sales and Marketing Sydney

The importance of creating a blog for your website

When you first start out in business you know you're going to need a website and most startups go the easy route of paying someone to do this for them. The blog, or the hub of your future lead generation machine usually gets very little thought along with very little attention and almost no forward planning. The blog on your website is probably the most important area of your website and your online business strategy.

Blogs show your prospects and customers more about the company and usually add a human side to the business making it more personal from the standard marketing pages built across the site. The blog allows you to keep content fresh and allows your customers to keep in touch and stay connected with you.

Where to get started with your blog:

#1 Add a blog page to your website, or startup a blog page on its own #2 Search blog articles and influencers in your market niche #3 Develop a range of topics and possible blog titles #4 Use google search and keyword planner to see how your titles would rank #5 Create How to's, Top10 Guides, Insightful, impacting and useful content  #6 Get started writing your blogs and aim for high quality keyword rich blogs of 1500+ words #7 Use info graphics, video, case studies and real life examples to improve your blog #8 Write blogs for 20% of your time and promote them the other 80% - grow your reader base #9 Use social media channels, engage with your power influencers, find guest blogging spots where you can contribute  #10 The sooner you start the sooner you can promoting yourself, your business and your area of expertise 
Transeo Sales and Marketing Sydney

Blog resources

Every blogger uses a range of different resources for getting the most from your blog.

Blog resources Content Marketing Institute  Hubspot - The #1 Marketing Platform The Blog Herald  ProBlogger ProBloggers guide to your first week of blogging 31 days to building a better blog via Darren Rowse ProBloggers guide to growing your business via Darren Rowse Create a blog to boost your business via Entrepreneur.com 120 marketing tactics for blogging success via Jeff Bullas Are you making these 20 mistakes on your blog via Jeff Bullas

Transeo Sales and Marketing Sydney

Social Media Channels

"Social Media offers you a voice in a very crowded market place that's open 24/7, thing is great content does all the talking for you" - Adam Mole, Transeo

The ever popular social media channels for businesses
 

Twitter Linkedin Google + Facebook Pinterest

Transeo Sales and Marketing Sydney

Power Influencers 

When you first open your social media channels you'll more than likely have very few followers. Seek out the power influencers on social media and the experts in your market niche. More than likely the people that follow those experts or social influencers in your market niche make up part of your target audience too.

Forbes Top 50 Power Influencers List 2013  Social Media Award Winners and Top 50 Influencers Australia Houstons Top100 Social Media Influencers  The Top-100 Social Media Power Influencers, 2015 Edition  50 Favorite Online-Marketing Influencers of 2014  The Top 20 Women Social Media Influencers  Top 100 Social Media Leaders on Twitter: The Social Scoop Issue 136  Top 50 Rich Media Social Influencers to Follow on Twitter  43 Twitter Influencers to Follow in 2015 

Transeo Sales and Marketing Sydney

Business Catalyst 

Business catalyst is a system created by Adobe for online marketers. If you are looking to grow your business online, the BC system offers you a way to manage all of your customer records in one place, easily edit and update your content, manage your blogs and other modules, and market your services to your customer base.

Adobe Business Catalyst  BC Gurus Responsive BC Website Templates Business Catalyst Review 


 

Transeo Sales and Marketing Sydney

Business tools for sales 

Businesses need tools to help track there sales and ensure you keep in contact with your prospects during the sales process. Using a Customer Relationship Manager or CRM is essential to managing all your customer data. In our business we focus on tools that are inexpensive yet effective for startup and even growing businesses.

The Zoho platforms are easy to use, FREE (in many cases), and they work. Other products you'll want to consider is how you integrate your email marketing systems together after capturing subscribers from your blog, website or other lead program.

Zoho CRM Zoho Campaigns aWeber (email marketing) Zoho Survey  Survey Monkey Google Adwords

Transeo Sales and Marketing Sydney

Business support tools 

Every growing business has growing support needs. How to best ensure you deliver the customer service you expect yourself and want to offer to your future customers. The ability to integrate systems allows you the option to build a customer service driven company with out the concerns.

ZendeskLiveChat Google Analytics  Docusign VOIPLINE Messages on Hold

Transeo Sales and Marketing Sydney

Online Publications for entrepreneurs 

Business entrepreneurs can find seemingly endless online publications. These publications provide tools, ideas and ways to grow a business.

Enterpreneur.com Forbes Inc. Fortune Business.com Success Fast Company CEO World Magazine Bloomberg Business Week Liberate Magazine Wikipedia Business

Transeo Sales and Marketing Sydney

Books  

Business books, best selling authors, great content all help to improve your skills, knowledge of how to be a better person and how to achieve the success you desire in the business world. We build strategy, conduct training sessions and have used every one of these books to better our business.

#1 The Personal MBA : Author Josh Kauffman ~ #1 International Best Seller ~ this incredible book show cases how you can gain even more knowledge then todays MBA grads, all without going to school and without forking over the big dollars.

#2 How to become a rainmaker : Author Jeffery J Fox ~ This easily is the best sales book for anyone interested in learning the art of becoming a rainmaker and selling more. Practical, to the point and packed with real life examples. Go sell more!

#3 101 Free Marketing Ideas : Author Jim Cockrum ~ If you're interested in building online businesses then Jim Cockrum will show you how. With more than enough ideas for your business, you will have everything you need to build your company and fast.

#4 4 Hour Work Week : Author Timothy Ferris ~ #1 International Best Seller ~ when you read this book, you'll realise that you to can live the 4 hour work week and life will never be the same again, caution don't quit your job right away.

#5 Permission Marketing: Turning Strangers to Friends and Friends to Customers : Author Seth Godin ~ Clearly the Godfather of the marketing world, this book is fresh (as always) and gives you what you'll need in the real world to earn a living in marketing.

#6 Social Marketing to the business customer : Authors Paul Gillen and Eric Schwartzman  - This book was well ahead of its time and the strategies outlined actioning how to use the emerging social media technologies captures the very essence of how to start thinking about your social media actions.

#7 Bullet Proof your Business : Author Andrew Griffiths - 40 Practical and meaningful tips for business owners that encourage them to step up and make their business a success.

#8 How to make big money in your own small business : Author Jeffery J Fox ~ Mr Fox delivers over and over again in his books, his fast paced, firm and focused attitude delivers another practical guide for the business owner.

@Twitter for Small Business free ebook

"The Small Business Owners Guide to #Twitter free ebook by #Transeo provides #startups tips and tools to using this powerful social channel”

Free Download

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