Nowadays, businesses have turned to the internet to provide them the boost they need in making potential customers see their brands. Apart from being present on social media, they also put up their own website to direct their customers to their products and services. 

These strategies, however, are not all that you need to be successfully visible in the online world. You need to put up a blog for your website so that you can be better equipped and engaging to your potential customers. If you think the age of blogging is dead, you may have to think again. Here are some reasons as to why your company needs a blog:

Reason #1: Build relationships with your customers

No matter what your business is into, you need to be able to show your potential customers that you are still a human being behind the brand. One way you can achieve this is to come up with relevant blog posts that show off a certain personality behind your brand. At the same time, your customers will get to learn new things about your business and gain tips on how they can make use of your products and services. By building a relationship with your customers, you earn their trust.

Reason #2: Draw in more customers

Every time you publish a blog post with a unique URL, it gets ranked by search engines accordingly. Today's algorithm has wizened up, which means it is able to detect whether your blog post is simply spamming people or actually relevant to readers. So when Google realises that your blog is the latter, it helps push your content to its top page-- leading new customers to discover your brand. The more relevant, engaging, and unique posts you have, the better your chance of landing on Google's top page rank is as well. Plus, you wouldn't want to dismay your readers with the info you talk about.

Reason #3: New form of customer service

Blogging can also be used as a subtle way of advertising new promotions, products or other services to your customers. Address the issues that your customers are usually bothered about and give them tips on how they can take care of the solution on their own. A perfect example for this would be on how your subscribers can bring down the cost on their mobile minutes. You can give your readers useful and entertaining tips on how they can lower such costs based on the tips your customer service representatives would provide. This way, your customers will appreciate you looking out for them and know that you value their business.

Reason #4: Be a leader!

Finally, you need a blog to step up your credibility from your competition. If your business is related to wedding cakes, you can blog about the history of wedding cakes as well as other interesting topics related to your product. Additionally, you can include other tips pertaining to wedding planning so you can gain your readers' trust. If you continue to provide them useful information, they will recognise you as a credible source. This will turn you into a leader in your own industry.

More insight from Transeo: Putting up a blog for your company is a great way to increase engagement with your customers. Of course, you need to have a strategy to ensure that you come up with interesting blog posts as well. Don't forget to let you Twitter followers know you’re latest blog is hot off the press.

If you need more advice on how you can target more customers with a blog, give us a call today. We'll be more than happy to talk to you about meeting your challenges of creating a great blogging strategy. 

About the Author

 

About Angelica Manlunas

Angelica lives off of coffee and pizza. She spends her time online tinkering on social media, watching short films and poetry slams. Her offline time is devoted to trips to the beach or spending lazy days indoors with a book in her hand. Also, she writes at least 1000 words every day. Email Angelica at angelica.manlunas@transeo.com.au and follow Angelica @ang_transeo.