Google Plus is a social network like Twitter, Facebook or Instagram. According to Digital Trends, this channel accumulates up to 300 million active visitors per month. Although this does not rival the numbers that Facebook, Twitter and the rest of the currently popular channels have, this statistic is still substantial. What these social media networks cannot rival Google plus in are the benefits that it can give your business. 

Google + can help you build relationships with people, boost your online presence, improve your search rankings and have tools that can be integrated to help manage your business efficiently.

Google + may not receive as much buzz as Facebook or Twitter right now but there is value in being one of the first users of a very effective platform.

Google Plus is where people who share the same interests, tastes, career paths and business needs, converge in G+ Circles. It is more than just a social media site, it is part of Google’s ultra wide network of tools to help you connect and share stories that matter most to your business.
On Google Plus, you can choose to be connected to people with whom you share the same insights which is a powerful way of finding your prospects and future customers. This means that you can bring your brand closer to those who are interested in what you have to offer. 

Are you hanging out on Google Plus? We're just getting started on our Google Plus journey and so far we really like what we see. So, why should your business be on Google Plus ?

1. Exponential Growth

Google Plus has grown exponentially and has become the second biggest social network in the world. What you might not realise is that Twitter started out that way too. Twitter started out with most people not knowing how to maximise or even use the channel, but it didn't take long for users to realise how powerful a hashtag could be. The same is being said now for Google+ Circles.

2. Well, it’s from Google

Google is the largest technology platform in the world. Everything that you post will be indexed by Google, which gives you a better opportunity to be visible on Google's first page of search results.

3.  Boundless resources

Google Plus enables you to access multiple resources in one place. Google has dozens of products you can choose from such as Google Maps, Gmail, Youtube, Communities and Hangouts. All of these are created to help any type of business in optimising their marketing strategy, enhance communication channels and engage with their audience. On Google Plus, connecting with potential customers is the easy. You can simply find them in groups and among the people with whom you share same interests. By building communities online, you foster loyalty, trust and friendship among your circle.

4. Personalised Searches

The world of small businesses is not understood by every single user who is on the Internet. This is why it's always advantageous to be surrounded and be linked with people and groups who understands your interests and what you do. Google's search engine can be personalised, and allows you to search for information specific to your needs. This is a new way of finding people; but it is not simply finding anyone. It allows you to keep a circle of people who are interested and are potential clients of your brand. Any business would rather have that over having thousands of followers that you cannot utilise to your advantage. 
Your personalized searches enable you to see content created by likeminded individuals and those who are considered to be influencers in your niche. This makes Google+ a valuable source for content inspiration, research and curation.

5. Content marketing

• Google + is one  of the best places to share your content. The platform allows you to share content to your circles. You can improve your blogs, images, podcasts, videos and other types of media's search ranking by getting them exposed to the people who share the same interests. To further improve your content's search ranking on Google, here are 4 helpful tips:
• • Improve your searchability by producing data-rich content.
  • Share content on Google + and other social media sites. 
  • Encourage your followers to Like,Favourite, +1 and share them.
  • Use your author byline when contributing to other websites and online magazines. 
  • Promote yourself as an author in Social media and communities.

6. The + 1 Button

Google Plus has the +1 button. This means that you can add this button to your site. Why is this useful? It allows your visitors to share your brand all over the world. It is able to direct traffic to your website because once they click on that button, they are able to share that too, within their circles. 

7.  Google Hang outs

Google Plus allows you the opportunity to hold and participate online conferences, live debates and live demonstrations through HOA or Hang Out on Air. What's great is that these hang outs are automatically downloaded to Youtube. It is free and is a unique way of interacting with your customers. You can even hold your very own work meetings with your associates by utilising HOA.

8. Go local

Google Plus allows you to share and discover places. This feature is called Google + Local. People who have visited places, like a shop or a restaurant can create reviews about their experiences. Through this, people can read reviews of the shop they want to visit. Everyone wants to be known worldwide, but you will be amazed at how much ground you can cover by being popular in your very own locale. It also lets those who are outside of town, or from another country to search you up and read organic reviews about the impressive things that you can do as a business. Your business may have a huge marketing platform but nothing beats a great reference from one person to another.

Also, when Google Maps is set up correctly, online users can be able to find your location through their mobile phones and other gadgets. It also helps them find other information that comes in handy such as your phone number and hours of operation.
Google + offers many opportunities for growth and engagement to your business. It is a part of Google’s wealth of resources to streamline how you do business.  For more insights from the Transeo Team please subscribe below.

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