If you’ve been tinkering on social media for a while, you’ll get to be familiar with the various types of material that is shared often, if not all the time. In fact, it doesn’t take a genius to figure out that visual content plays a big part in increasing engagement with your audience. Coming up with imagery that is striking enough to strike a chord and become viral, is another story. And this is where people often make the misstep in their social media campaign. 

When it comes to creating content, many often think quantity is better than quality. This used to be the trend with spun SEO-driven articles but with the recent google updates, quality trumps over quantity. The same is true with visual content. Just because you’ve figured out that images is the way to go through social media, you can’t churn out one image after another if they are all going to be of mediocre quality. What you need is a strategy on how to create visual content that will make an impact and make people click that share button. To help you get started, here are a few types of visual content that are frequently shared and how you can utilize them. 

High Quality Photos

Photos have been shared and reshared over and over again, sometimes, it’s hard to tell where each originally came from. Still people will know if you’re using a staple stock photo that is oozing with cheesiness. If you want powerful visuals, go easy on the cheese and focus more on what would pack an emotional punch. Utilizing high quality stock photos can help you take the first step.

Stock photography is a favorite among shares but only high quality ones can help your brand gain credibility. Not only that, the images have to be carefully selected to reflect what your brand stands for. This attention to relevance in turn helps to build your reputation and increase engagement with your intended market. If paid stock photos are starting to look generic, you can explore free stock photography, which has a wide range of original content.