Which social media channel

Social media is a part of every business today. It’s not a fad or a trend. For many companies, social media is such an essential part that it warrants its own department - something that did not exist a few years ago. There are numerous social media platforms available for businesses today that it can be overwhelming to most small businesses. In this blog, we take a look at the different social media platforms and how businesses can find the perfect social fit for them.  Continue reading →

Social Bro is a Twitter analytics tool that allows users to analyze their Twitter communities. It is extremely beneficial for personal or business brand campaigns, expanding Twitter reach and gaining bettering interactions with customers and followers based on comprehensive analyses of real time data. With it, you can start to grow your community organically with more meaningful interactions because it aims to help you get quality over quantity and a more effective social presence. They are also an official partner of Twitter.  Continue reading →

Images prove to be the most attractive posts on Social media. According to a study published on emarketer, photos account for 87% of the most shared posts on Facebook. On Twitter, images can get you a 30% boost on engagement. Aside from engagement, images help you convey your message more effectively and enables you to showcase your brand’s personality.  Continue reading →

Twitter is one of the social media platforms that businesses and customers are flocking to. It’s a fast and easy to use platform that is suitable for real-time conversations. In this digital era, if you have a business, you should be on Twitter and you need a clear content marketing strategy. Let’s take a look at how you can build a content marketing on Twitter and how it helps your business.  Continue reading →

Analytics is using data to evaluate results and using this information to predict future behaviour. Businesses use this to create a strategy, lower risks, implement campaigns efficiently, and measure success. When using Twitter or any social media channel, marketers need to set measurable goals and use analytics to see if the results measure up.  Continue reading →


In managing real-time information, a dashboard application is the perfect interface for showing a graphical or table presentation of the current status and historical trend in performance indicators. TweetDeck is hardly a rookie in the dashboard playing field.  Continue reading →

Useful twitter tools

Twitter is a powerful channel for business. Your customers, your peers and your influencers are on Twitter. The amount of tools available to manage and optimise your Twitter presence is a testament to how useful it is to different areas of business.  Continue reading →

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