The idea of personal branding is relatively new. With the help of the different social media platforms, personal branding has changed the course of marketing. Traditionally, products are the sole focus of a marketing strategy. Nowadays consumers are looking for the faces behind the product and behind the brand. It is no longer enough to say that something is good. It is now essential to point out who is saying that it is.  Continue reading →

Keeping tabs on the juicy new updates from various social media platforms could be quite a headache. After all, the Social Network of Things is one fickle diva who gives itself a makeover anytime it wants to. For this month, we’ve got you covered as we deliver the latest scoop on social media news and updates today!   Continue reading →

Everyone has something to say on the world wide web and finding a gem of an article over hordes of blog posts, news stories, and social media posts published each day may prove to be a challenge. Hence, the Transeo editorial team will round up five evergreen articles every last Saturday of the month that are by turns timely and practical for business owners and entrepreneurs.  Continue reading →

Socialbro.com is a Twitter analytics tool that allows users to analyze their Twitter communities. It is extremely beneficial for personal or business brand campaigns, expanding Twitter reach and gaining bettering interactions with customers and followers based on comprehensive analyses of real time data. With it, you can start to grow your community organically with more meaningful interactions because it aims to help you get quality over quantity and a more effective social presence. They are also an official partner of Twitter.  Continue reading →

Twitter is one of the social media platforms that businesses and customers are flocking to. It’s a fast and easy to use platform that is suitable for real-time conversations. In this digital era, if you have a business, you should be on Twitter and you need a clear content marketing strategy. Let’s take a look at how you can build a content marketing on Twitter and how it helps your business.  Continue reading →

Digital marketing’s end goal is simple - get more sales. Yet before a sale is made, you need people to notice your brand first. The challenge though is how do you get people to notice you when your competitors are drowning out your marketing efforts with their fancier marketing strategies.  Continue reading →