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Which social media channel

Social media is a part of every business today. It’s not a fad or a trend. For many companies, social media is such an essential part that it warrants its own department - something that did not exist a few years ago. There are numerous social media platforms available for businesses today that it can be overwhelming to most small businesses. In this blog, we take a look at the different social media platforms and how businesses can find the perfect social fit for them.  Continue reading →

Using Print with Social media

Breaking News: Print’s Not Dead!Social media marketing, alongside its usual cohorts in digital media advertising, may be having its day in the sun at present but print marketing’s old school tactics are not to be dismissed. The following statistics from last year are solid proof that flyers, brochures, and direct mail marketing are still pivotal to a marketing formula you are about to concoct:   Continue reading →

Repurposing content means to re-share ideas and material that you already have. This means using your existing content in different ways and on different channels to appeal to a broader spectrum of your audience.  Continue reading →

For many, the concept of success is earning x amount of money or being a bestselling author or traveling to the farthest ends of the earth minus the constant worry of an empty bank account. Others will probably say that it’s about being looked up to by your colleagues and peers. But for Chris Brogan, it’s quite simple - success is being able to say no to whatever I want to say no to so that I can say yes to the things I want to say yes to. Nifty, huh?  Continue reading →

Content Marketing for Linkedin

Linkedin is one of the most important social media channels for businesses. The channel is a hub for like-minded professionals to exchange ideas, get answers and form business connections. However, you will be surprised at how many companies overlook Linkedin as a content marketing opportunity.  Continue reading →

Google introduced the concept of the Zero Moment of Truth or ZMOT in 2011. ZMOT is defined as ‘€”the precise moment when they have a need, intent or question they want answered online’. When customers are faced with a need, the first thing they do is grab their phones, and you want to be who they find.  Continue reading →


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