Influencers are individuals with the power to affect the buying decisions of others. They can generate interest on a product or service by endorsing it. Are they celebrities? Some, yes! Celebrities can be influencers and influencers may earn their celebrity. Generally influencers need not be an A-lister to affect decision making.  Continue reading →

In March this year I had the great privilege of being invited by the Department of Trade and Industry (DTI) South Africa to attend the 2015 Trade Mission as one of the Australian delegates. It was an experience I’ll never forget and one that started back some 6 months earlier.  Continue reading →

What's the magic ingredient for growing a B2B media company or any other B2B company for that matter? If your small business is offering services to other small businesses, or if you’re focusing on servicing the bigger fish, these seven strategies for growth might just do the trick.  Continue reading →

Are you a small business owner, entrepreneur or marketing executive? If you are then you’re going to enjoy what our team has on offer in our new Transeo Blog Series.  Continue reading →

 When you have a bad case of writer’s block and you're looking for new inspirations for a new post, which can be hard to come by for even seasoned writers. Here are some steps you can take that may inspire ideas for your next blog post.   Continue reading →

The digital age has made information is easily shared and readily available. Every day countless data is presented through blogs, article, videos and images are produced and circulated around the web. We are practically swimming in data. This is why it is no longer enough to produce content. Entrepreneurs and content creators now need to produce information that their target audience would click to, read and digest.   Continue reading →

An eBook is a content asset that every online business or small business owner should invest in. Some business owners may be hesitant to write an eBook saying ‘I’m not a writer’ or ‘ I don’t have time to do it’. eBooks need not to be long and they also don’t need to consist of purely text. Also, with the right talents and resources, you can have your eBook written and put together for you.   Continue reading →