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Repurposing content means to re-share ideas and material that you already have. This means using your existing content in different ways and on different channels to appeal to a broader spectrum of your audience.  Continue reading →

Google introduced the concept of the Zero Moment of Truth or ZMOT in 2011. ZMOT is defined as ‘€”the precise moment when they have a need, intent or question they want answered online’. When customers are faced with a need, the first thing they do is grab their phones, and you want to be who they find.  Continue reading →

Fun fact: 500 million tweets are generated daily and Facebook users share 2.5 million pieces of content every minute. These staggering numbers are what marketers from various industries are banking on in reaching out to their target demographics.  Continue reading →

Everyone has something to say on the world wide web and finding a gem of an article over hordes of blog posts, news stories, and social media posts published each day may prove to be a challenge. Hence, the Transeo editorial team will round up five evergreen articles every last Saturday of the month that are by turns timely and practical for business owners and entrepreneurs.  Continue reading →

Social Bro

Socialbro.com is a Twitter analytics tool that allows users to analyze their Twitter communities. It is extremely beneficial for personal or business brand campaigns, expanding Twitter reach and gaining bettering interactions with customers and followers based on comprehensive analyses of real time data. With it, you can start to grow your community organically with more meaningful interactions because it aims to help you get quality over quantity and a more effective social presence. They are also an official partner of Twitter.  Continue reading →

Analytics is using data to evaluate results and using this information to predict future behaviour. Businesses use this to create a strategy, lower risks, implement campaigns efficiently, and measure success. When using Twitter or any social media channel, marketers need to set measurable goals and use analytics to see if the results measure up.  Continue reading →

Social Media vs SEO

Digital marketing’s end goal is simple - get more sales. Yet before a sale is made, you need people to notice your brand first. The challenge though is how do you get people to notice you when your competitors are drowning out your marketing efforts with their fancier marketing strategies.  Continue reading →


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