If you’ve been tinkering on social media for a while, you’ll get to be familiar with the various types of material that is shared often, if not all the time. In fact, it doesn’t take a genius to figure out that visual content plays a big part in increasing engagement with your audience. Coming up with imagery that is striking enough to strike a chord and become viral, is another story. And this is where people often make the misstep in their social media campaign.   Continue reading →

The digital age has made information is easily shared and readily available. Every day countless data is presented through blogs, article, videos and images are produced and circulated around the web. We are practically swimming in data. This is why it is no longer enough to produce content. Entrepreneurs and content creators now need to produce information that their target audience would click to, read and digest.   Continue reading →

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