A post on social media can reach all corners of the world. Social media has given rise to a handful of people whose following rivals that of celebrities. They are not your ordinary users. They are not on Facebook, Instagram or Twitter to post their day to day activities. Instead, they have created a schedule of posts in the form of blogs, images and other media that populates their follower’s newsfeed to educate, inform and be helpful. They are the ones who are considered to be leaders in an industry, a popular topic, or a product expert.   Continue reading →