Repurposing content means to re-share ideas and material that you already have. This means using your existing content in different ways and on different channels to appeal to a broader spectrum of your audience.  Continue reading →

Images prove to be the most attractive posts on Social media. According to a study published on emarketer, photos account for 87% of the most shared posts on Facebook. On Twitter, images can get you a 30% boost on engagement. Aside from engagement, images help you convey your message more effectively and enables you to showcase your brand’s personality.  Continue reading →

 The first rule of Fight Club is: You do not talk about Fight Club.  Continue reading →

Using images for marketing works wonders: currently, tweets with images receive nearly 20 percent more clicks, almost 90 percent more favorites, and over 100 more re-tweets than tweets that have no images; engagement with posts bearing photos make up more than 85 percent of the total interactions on Facebook; more than a third of business-to-business (B2B) buyers share infographics via social media frequently.  Continue reading →

If you’ve been tinkering on social media for a while, you’ll get to be familiar with the various types of material that is shared often, if not all the time. In fact, it doesn’t take a genius to figure out that visual content plays a big part in increasing engagement with your audience. Coming up with imagery that is striking enough to strike a chord and become viral, is another story. And this is where people often make the misstep in their social media campaign.   Continue reading →