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Google introduced the concept of the Zero Moment of Truth or ZMOT in 2011. ZMOT is defined as ‘€”the precise moment when they have a need, intent or question they want answered online’. When customers are faced with a need, the first thing they do is grab their phones, and you want to be who they find.  Continue reading →

Fun fact: 500 million tweets are generated daily and Facebook users share 2.5 million pieces of content every minute. These staggering numbers are what marketers from various industries are banking on in reaching out to their target demographics.  Continue reading →

Why are companies moving away from Facebook?  Continue reading →

The recently released 2015 Sensis Social Media report revealed that Australians, on average, own at least three Internet-enable devices: a laptop, a smartphone, and an Ipad or tablet. The survey, covering 1,100 businesses and 800 consumers, further discovered that nearly half of the consumers access social media channels on a daily basis.  Continue reading →

Rome wasn’t built in a day. Neither will your online reputation. Having a stellar reputation on the web will not only guarantee an increase in product sales or traffic to your website but also possibly save your brand in case any negative comments or post that seemingly may pop up out of nowhere.  Continue reading →

Being active in social media can make you feel that you belong, that you’re connected to a cause and that you have a voice. Belongingness is just one of the many factors why social media has made such a great contribution to our world. In this era, there are no limits to socialising, organising, and entertaining.   Continue reading →

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