There is an ever increasing number of platforms and devices out there, and it’s becoming harder for marketers to know how effective their email campaigns are. With email marketing, your content has to look good and function well, and Litmus is the app to help you with that. It’s not an email broadcast tool, but it preps your email before you hit send. Basically, Litmus allows marketers to view how email will look like, ensure effectivity and that all aspects of the email are working before being blasted to customers.  Continue reading →

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