Australian-based Canva, a 3-year-old design company, has grown exponentially into a multi- million dollar venture. What is interesting about it is that it was founded on a simple yet brilliant solution to common design problems for the common folk – those with little to no design expertise. And the person responsible for this is Canva CEO and co-founder Melanie Perkins.  Continue reading →

 The first rule of Fight Club is: You do not talk about Fight Club.  Continue reading →

 Content Marketing, to us, is a discovery and storytelling journey. It is about creating company stories and weaving those into the messages we deliver to our customers - where we came from, the challenges we have overcome and where we are heading - and then using everything that we have learned from them to help others. Through content marketing, we are able to say, this is who we are. This is how we fit with your business. Would you like to work with us?  Continue reading →

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Using images for marketing works wonders: currently, tweets with images receive nearly 20 percent more clicks, almost 90 percent more favorites, and over 100 more re-tweets than tweets that have no images; engagement with posts bearing photos make up more than 85 percent of the total interactions on Facebook; more than a third of business-to-business (B2B) buyers share infographics via social media frequently.  Continue reading →

If you’ve been tinkering on social media for a while, you’ll get to be familiar with the various types of material that is shared often, if not all the time. In fact, it doesn’t take a genius to figure out that visual content plays a big part in increasing engagement with your audience. Coming up with imagery that is striking enough to strike a chord and become viral, is another story. And this is where people often make the misstep in their social media campaign.   Continue reading →

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