Using images for marketing works wonders: currently, tweets with images receive nearly 20 percent more clicks, almost 90 percent more favorites, and over 100 more re-tweets than tweets that have no images; engagement with posts bearing photos make up more than 85 percent of the total interactions on Facebook; more than a third of business-to-business (B2B) buyers share infographics via social media frequently.  Continue reading →

If you’ve been tinkering on social media for a while, you’ll get to be familiar with the various types of material that is shared often, if not all the time. In fact, it doesn’t take a genius to figure out that visual content plays a big part in increasing engagement with your audience. Coming up with imagery that is striking enough to strike a chord and become viral, is another story. And this is where people often make the misstep in their social media campaign.   Continue reading →