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Are you gracefully riding the waves of the Internet or do you find yourself drowning with massive amounts of information, gasping for breath with the endless online distractions at the end of the day? If it’s the latter, you are likely stumbling around from one Reddit sub to another, mindlessly clicking links of articles that promise value only to find out that it’s just another piece of online trash disguised as a gem wits it’s clickbait titles.   Continue reading →

Repurposing content means to re-share ideas and material that you already have. This means using your existing content in different ways and on different channels to appeal to a broader spectrum of your audience.  Continue reading →

The idea of personal branding is relatively new. With the help of the different social media platforms, personal branding has changed the course of marketing. Traditionally, products are the sole focus of a marketing strategy. Nowadays consumers are looking for the faces behind the product and behind the brand. It is no longer enough to say that something is good. It is now essential to point out who is saying that it is.  Continue reading →

Everyone has something to say on the world wide web and finding a gem of an article over hordes of blog posts, news stories, and social media posts published each day may prove to be a challenge. Hence, the Transeo editorial team will round up five evergreen articles every last Saturday of the month that are by turns timely and practical for business owners and entrepreneurs.  Continue reading →

Images prove to be the most attractive posts on Social media. According to a study published on emarketer, photos account for 87% of the most shared posts on Facebook. On Twitter, images can get you a 30% boost on engagement. Aside from engagement, images help you convey your message more effectively and enables you to showcase your brand’s personality.  Continue reading →

Social Media Showcase - Blendtec

 Have you ever wondered about whether you could blend an entire coconut? Blendtec founder and face of “Will it Blend?” viral marketing campaign, Tom Dickson  answers this question by throwing in a whole pineapple together with a coconut in a recent video they uploaded in late July. The verdict: it blended, giving a new meaning to drink pina colada.  Continue reading →


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