There is an ever increasing number of platforms and devices out there, and it’s becoming harder for marketers to know how effective their email campaigns are. With email marketing, your content has to look good and function well, and Litmus is the app to help you with that. It’s not an email broadcast tool, but it preps your email before you hit send. Basically, Litmus allows marketers to view how email will look like, ensure effectivity and that all aspects of the email are working before being blasted to customers.  Continue reading →

Twitter is one of the most used social media channels for marketing. For businesses, Twitter is a place to humanize the brand, to establish relationships with their customers as well as deliver clear, targeted messages. When pushing products, services or ideas, Twitter is a tool that delivers messages in a fast and concise manner through compelling and targeted campaigns. These steps are for small business owners looking to run a campaign on Twitter.  Continue reading →

SurveyMonkey is a popular online survey software tool that gives businesses a way to generate responses, in the form of customisable questionnaires, from a target audience. With a free services model that can have you up and running in a short time, SurveyMonkey is a powerful tool for any small business.  Continue reading →