Are you gracefully riding the waves of the Internet or do you find yourself drowning with massive amounts of information, gasping for breath with the endless online distractions at the end of the day? If it’s the latter, you are likely stumbling around from one Reddit sub to another, mindlessly clicking links of articles that promise value only to find out that it’s just another piece of online trash disguised as a gem wits it’s clickbait titles.   Continue reading →

The idea of personal branding is relatively new. With the help of the different social media platforms, personal branding has changed the course of marketing. Traditionally, products are the sole focus of a marketing strategy. Nowadays consumers are looking for the faces behind the product and behind the brand. It is no longer enough to say that something is good. It is now essential to point out who is saying that it is.  Continue reading →

Everyone has something to say on the world wide web and finding a gem of an article over hordes of blog posts, news stories, and social media posts published each day may prove to be a challenge. Hence, the Transeo editorial team will round up five evergreen articles every last Saturday of the month that are by turns timely and practical for business owners and entrepreneurs.  Continue reading →

Australian-based Canva, a 3-year-old design company, has grown exponentially into a multi- million dollar venture. What is interesting about it is that it was founded on a simple yet brilliant solution to common design problems for the common folk – those with little to no design expertise. And the person responsible for this is Canva CEO and co-founder Melanie Perkins.  Continue reading →

You are a yoga instructor and nutritionist. Lately, you are having trouble getting more students to fill up your classes. Many of your previous students may have lost motivation and you are aware that there is a handful of yoga studios in your area. So, you decide to do some free 30-minute tutorial videos and offer free nutrition guides and recipes sent to their inboxes in exchange for their name and email address. You do a few posts a week, share it to your existing students so they can share it with their friends. Eventually, with consistency and some out of studio hard work, those posts make their way to Google searches and other search engines.  Continue reading →

If you’ve ever been put on the spot and asked what you do, or you’ve actually been in that elevator on the way up to be confronted by a potential customer, if you weren't prepared you either blew it or you possibly didn’t say anything at all. Do you have an elevator pitch?  Continue reading →

 Did you just click a catchy headline of what you thought was an article filled with good content but it turned out to be a dull article anyway? We’ve been there as well and this is why the Transeo editorial team rounds up five recent articles every last Saturday of the month that are by turns insightful, thought-provoking, and helpful for business owners and entrepreneurs in their mission to become better at their craft.   Continue reading →

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