Google introduced the concept of the Zero Moment of Truth or ZMOT in 2011. ZMOT is defined as ‘€”the precise moment when they have a need, intent or question they want answered online’. When customers are faced with a need, the first thing they do is grab their phones, and you want to be who they find.  Continue reading →


In a study conducted by Forrester in 2014, it has been found that Instagram delivered more engagement than Facebook and Twitter. Top brands on Instagram were able to get 58 times more engagement per follower than Facebook and 120 times more per follower compared to Twitter. A picture does really say more than a thousand words.  Continue reading →

How bloggers earn on Instagram

 Instagram is relatively young in the social media arena. Yet five years after its initial release, the photo and video-sharing platform has gone a long way with roughly 300 million monthly active users, more than 30 billion photos, and 2.5 billion likes happening daily. When Facebook’s Mark Zuckerberg bought Instagram for a billion dollars in 2012, he predicted that Instagram will reach 1 billion users in five years. This isn’t far from happening at all given that the average Instagram user these days spends 21 minutes on the app every day, just 19 minutes shy of the average time spent by users on Facebook.   Continue reading →

 The first rule of Fight Club is: You do not talk about Fight Club.  Continue reading →

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