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Google introduced the concept of the Zero Moment of Truth or ZMOT in 2011. ZMOT is defined as ‘€”the precise moment when they have a need, intent or question they want answered online’. When customers are faced with a need, the first thing they do is grab their phones, and you want to be who they find.  Continue reading →

Google Apps for Work - Review

In recent years, many small businesses have benefited greatly from cloud computing due to its efficacy in accomplishing business goals minus the high costs and complexity of maintaining servers. In 2014, Lifehacker Australia named Google Cloud Platform the readers’ choice award for best cloud computing provider. So what exactly is driving small businesses to shift from old client server methodologies to cloud computing such as Google Apps for Work? Let’s take a closer look below!  Continue reading →

Rome wasn’t built in a day. Neither will your online reputation. Having a stellar reputation on the web will not only guarantee an increase in product sales or traffic to your website but also possibly save your brand in case any negative comments or post that seemingly may pop up out of nowhere.  Continue reading →

Running a business, no matter the size, is no small feat. You need all the help you can get in terms of managing and growing it. There are now many different tools available to help you get ahead. Many of these tools are free and can make running your company as well as connecting with your customers so much easier.  Continue reading →


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