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Are you gracefully riding the waves of the Internet or do you find yourself drowning with massive amounts of information, gasping for breath with the endless online distractions at the end of the day? If it’s the latter, you are likely stumbling around from one Reddit sub to another, mindlessly clicking links of articles that promise value only to find out that it’s just another piece of online trash disguised as a gem wits it’s clickbait titles.   Continue reading →

Content Marketing for Pinterest

Pinterest, since launching in March 2010, has steadily grown its loyal following. Pinterest’s success has led many companies to invest their time and resources in this fast growing social media channel. Let’s take a look at how Pinterest can be used by small businesses for content marketing.  Continue reading →

Repurposing content means to re-share ideas and material that you already have. This means using your existing content in different ways and on different channels to appeal to a broader spectrum of your audience.  Continue reading →

Content Marketing for Linkedin

Linkedin is one of the most important social media channels for businesses. The channel is a hub for like-minded professionals to exchange ideas, get answers and form business connections. However, you will be surprised at how many companies overlook Linkedin as a content marketing opportunity.  Continue reading →

Google introduced the concept of the Zero Moment of Truth or ZMOT in 2011. ZMOT is defined as ‘€”the precise moment when they have a need, intent or question they want answered online’. When customers are faced with a need, the first thing they do is grab their phones, and you want to be who they find.  Continue reading →

In a study conducted by Forrester in 2014, it has been found that Instagram delivered more engagement than Facebook and Twitter. Top brands on Instagram were able to get 58 times more engagement per follower than Facebook and 120 times more per follower compared to Twitter. A picture does really say more than a thousand words.  Continue reading →

The idea of personal branding is relatively new. With the help of the different social media platforms, personal branding has changed the course of marketing. Traditionally, products are the sole focus of a marketing strategy. Nowadays consumers are looking for the faces behind the product and behind the brand. It is no longer enough to say that something is good. It is now essential to point out who is saying that it is.  Continue reading →


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