Whether you are a small or a big business, you will find that the need to manage your social media presence is important to connect with your audience and to keep up with the competition. To do this, you need to find a tool that makes the process simple and efficient. A good social media managing tool to look at is Sprout Social.

As a social media marketing company we have chosen Sprout social for its comprehensive and analytical reporting and its time efficient feature of post scheduling. Just like its competitors, it lets you build drafts, schedule posts and manage interactions. Today, we look at its stand out features that separates this tool from the rest.

Simplicity

Sprout social has one of the simplest interfaces out there when it comes to social media management tools. It lets you view your messages, posts, reports, etc. in a clean and simple landing page. Because it is easy to use and understand, it can be used from the get go with no or very little training.

Easy to understand reporting

The beauty of promoting your business through social channels is that you are able to measure impressions and engagements that you have developed with your target audience. Sprout social allows you to generate and view these reports in an instant. When you are managing social media for other clients, Sprout social becomes a tool that lets you generate a seamless and easy to understand report.

Social feed aggregation

When managing multiple accounts, it becomes easy for one or a couple of platforms to fall through the cracks. Sprout social allows you to see your feeds from multiple accounts all in one page. All you need to do is scroll down to see all your updates from Facebook, Twitter, Linkedin and Google plus. Another standout feature is its capability to search for a keyword and customise locations so you see it each time it is mentioned online. You can also exclude keywords to refine searches.

Support

After signing up for Sprout social, you immediately get a walkthrough on how to use the system. You also get to talk to a real live person via email to address your questions.

30 day free trial

Sprout social has its many good qualities. Good news is, you can see for yourself. They offer a 30 day free trial so that you can get immersed into the system.

Call to Action: Good software is a dream come true. With the right combination of creative strategy and engaging content, you can use it effectively to your advantage. Talk to us today to learn more about how we use sprout social for our social media marketing and how we can help you with it too.

About the Author

 

About Angelica Manlunas

Angelica lives off of coffee and pizza. She spends her time online tinkering on social media, watching short films and poetry slams. Her offline time is devoted to trips to the beach or spending lazy days indoors with a book in her hand. Also, she writes at least 1000 words every day. Email Angelica at angelica.manlunas@transeo.com.au and follow Angelica @ang_transeo.