Social Media has given businesses a human voice to connect and engage with their customers. It also levelled the field for customers in that they could easily reach out to companies and share their experiences with others.   Continue reading →

 
Is your small business using Social Media? Social media is now positioned to support many TV commercials, though other brands without the TV budget can now be found without having to spend up big.   Continue reading →

Jeffrey J. Fox a best selling author defines a rainmaker as a salesperson who brings in revenue for his company. In his book, How to Become a Rainmaker, he highlights the 10 pre-call planning checklist rainmakers use before going into a sales meeting. Below are these 10 valuable points and our insights on it.  Continue reading →

Twitter is a medium where people express their thoughts and share events of their daily lives in 140 characters. It allows its users access to fast and concise information on their newsfeed from those that they choose to follow. Small business owners can use twitter for updates that can give their companies an advantage. Twitter, when used with a strategy can help build, shape and stir a business into growth. It has changed the way businesses speak and listen to their customers.  Continue reading →

Good businesses are based on relationships. For small businesses, sales and revenue are often hinged on trust, engagement and your customer’s overall experience. As you are simultaneously working in the background to develop your business strategy and connecting with your customers, it can be a challenge to maintain proper balance.  Continue reading →

Whether you are a small or a big business, you will find that the need to manage your social media presence is important to connect with your audience and to keep up with the competition. To do this, you need to find a tool that makes the process simple and efficient. A good social media managing tool to look at is Sprout Social.  Continue reading →

Nowadays, businesses have turned to the internet to provide them the boost they need in making potential customers see their brands. Apart from being present on social media, they also put up their own website to direct their customers to their products and services.   Continue reading →