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Repurposing content means to re-share ideas and material that you already have. This means using your existing content in different ways and on different channels to appeal to a broader spectrum of your audience.  Continue reading →

For many, the concept of success is earning x amount of money or being a bestselling author or traveling to the farthest ends of the earth minus the constant worry of an empty bank account. Others will probably say that it’s about being looked up to by your colleagues and peers. But for Chris Brogan, it’s quite simple - success is being able to say no to whatever I want to say no to so that I can say yes to the things I want to say yes to. Nifty, huh?  Continue reading →

Content Marketing for Linkedin

Linkedin is one of the most important social media channels for businesses. The channel is a hub for like-minded professionals to exchange ideas, get answers and form business connections. However, you will be surprised at how many companies overlook Linkedin as a content marketing opportunity.  Continue reading →

Litmus

There is an ever increasing number of platforms and devices out there, and it’s becoming harder for marketers to know how effective their email campaigns are. With email marketing, your content has to look good and function well, and Litmus is the app to help you with that. It’s not an email broadcast tool, but it preps your email before you hit send. Basically, Litmus allows marketers to view how email will look like, ensure effectivity and that all aspects of the email are working before being blasted to customers.  Continue reading →

Google introduced the concept of the Zero Moment of Truth or ZMOT in 2011. ZMOT is defined as ‘€”the precise moment when they have a need, intent or question they want answered online’. When customers are faced with a need, the first thing they do is grab their phones, and you want to be who they find.  Continue reading →

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