Traditionally, a community refers to a group of people interacting with each other and sharing a common location. The psychologists McMillan, D.W., & Chavis, D.M. described in their 1986 paper "Sense of community: a theory and definition" that a sense of community is "a feeling that members have of belonging, a feeling that members matter to one another and to the group, and a shared faith that members' needs will be met through their commitment to be together."
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There are many factors that create a ‘perfect’ or ‘viral’ tweet. For example, tweets by a celebrity often get shared because of the person posting it. Funny one-liners are popular on Twitter. Links, images and other rich media also attracts more engagement than plain text. For your business, it is important that tweets posted are aligned with your overall strategy and show a personal side of your brand, you can promote your products or services as well as to converse with your customers.
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Online shoppers are expecting more and more from online sellers nowadays. For one, they prefer Internet transactions backed with live customer support, much like a real-life store. According to a study by Forrester Research, 44 percent of online customers say that having their questions instantly answered by a live person is one of the most important features of a website.
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There is an abundance of tools out there that you can use to manage your accounts. While it will take an entire book to outline all of them, here are the leading few that you should start using.
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Being active in social media can make you feel that you belong, that you’re connected to a cause and that you have a voice. Belongingness is just one of the many factors why social media has made such a great contribution to our world. In this era, there are no limits to socialising, organising, and entertaining.
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Managing your social media presence may not be as easy as it sounds and as breezy as just simply updating a Facebook status on a daily basis while you sip on a morning coffee. As you will quickly find out social media marketing can be overwhelming and the need for a high quality performing social media platform is really going to help you grow and manage your needs. Continue reading →
Each tweet can contain up to 140 characters, including links, abbreviations such as RT and MT, @usernames of anyone you would like to mention, spaces and of course, hashtags. This is both a challenge and an advantage. A challenge, because you are forced to fit an idea or opinion into 140 characters. It is an advantage because it encourages you to trim down the fat and get to the point.
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