A post on social media can reach all corners of the world. Social media has given rise to a handful of people whose following rivals that of celebrities. They are not your ordinary users. They are not on Facebook, Instagram or Twitter to post their day to day activities. Instead, they have created a schedule of posts in the form of blogs, images and other media that populates their follower’s newsfeed to educate, inform and be helpful. They are the ones who are considered to be leaders in an industry, a popular topic, or a product expert. Continue reading →
Today with 1.5 billion active monthly users on Facebook and Twitter alone, it’s no longer a question of whether to use social media as part of one’s strategy, its a matter of how. Depending on what type of business you run, social media can be a very effective and powerful customer service tool.
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Google Plus is a social network like Twitter, Facebook or Instagram. According to Digital Trends, this channel accumulates up to 300 million active visitors per month. Although this does not rival the numbers that Facebook, Twitter and the rest of the currently popular channels have, this statistic is still substantial. What these social media networks cannot rival Google plus in are the benefits that it can give your business. Continue reading →
An eBook is a content asset that every online business or small business owner should invest in. Some business owners may be hesitant to write an eBook saying ‘I’m not a writer’ or ‘ I don’t have time to do it’. eBooks need not to be long and they also don’t need to consist of purely text. Also, with the right talents and resources, you can have your eBook written and put together for you. Continue reading →
2014 has ended and we are coming to the end of the first quarter of 2015. As we all should be well past the events of the holidays and have now settled into our regular work flow, let's take a look at the current year ahead, evaluate and plan for your social media and content marketing in a different way.
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An effective method for attracting your target audience and positioning yourself as an expert in your particular industry or field is a blog. Whether you're a Fortune 500 company or small business, a blog offers your company a voice. In a crowded market place telling stories and sharing insights can help your customers better understand your business and its value propositions. Continue reading →
When we first started out in this business you might realise that like most offshore startups there is a certain amount of virtual contact required. What you probably didn’t know is that when we started out I hadn't personally met any of our staff and all of our communication up until this point was entirely virtual. That might seem a little unusual but with the right levels of respect, good communication, a little technology know how, a good plan, really anything is possible. All you need is a will to find a better way to get the job done. Continue reading →
