The rate at which technology has been advancing has quickened to such an astonishing degree in the past few years, it doesn’t take long for recent creations to develop beyond their original purpose. Take for example Crowdfire.

JustUnfollow Now Crowdfire - Overview

Crowdfire is a powerful online marketing tool designed for Twitter and Instagram. Indeed, its current user base is enormous: More than 10 million registered users, 3 million of which use it every month, and over 350,000 using it daily.

Surprisingly, at first, software developer and creator of Crowdfire Nischal Shetty didn’t set out making Crowdfire the widely successful social media marketing tool it is now. He launched it in February 2010 to help Twitter users manage their followers. It did so by enabling them to monitor their followers’ behavior, like who unfollowed them and who are spamming them. It had no other functions.Shetty first called his creation JustUnfollow. Within a few years following its launch, through the then new app - TakeOff, the online tool started letting Instagram users manage their followers through it, prompting Shetty to change the online tool’s name to Crowdfire. Its features have expanded since.

Crowdfire Features

1. Automatic user behavior notification. It’s difficult to keep tabs on your followers’ behavior since neither Twitter nor Instagram has features that enable you to do so. Lacking such important information could make marketing through these social media networks difficult for you if not virtually impossible. You can’t market to your target audience effectively if you don’t know how they behave. Crowdfire solves this problem by automatically notifying you of the users who unfollowed you and who are inactive. If you know who unfollowed you, you could learn why and never commit that mistake again. If you know who are inactive, you’ll learn what time of the day is best to reach out to your target audience.
2. A variety of functions that enable you to build your presence on Instagram effectively. Like TakeOff but for Instagram, Crowdfire is an all-in-one mobile scheduler, viral hashtag tool, and photo suggester, enabling it to take the guesswork out of how and when it’s best for you to post content to this social networking site, improving your chance of engaging with your target audience through it.
3. Stats. To help you monitor your followers on Twitter even more effectively, Crowdfire features Stats, a potent Twitter analytics tool.
4. Capacity for direct marketing (DM). With Crowdfire, you can reach out directly through your target audience via the Web easily.
5. Improve your chance of growing your audience. It’s going to be difficult to catch and hold the attention of your target audience in the beginning. Crowdfire makes it surprisingly easy by enabling you to follow the followers of accounts similar to yours or those of your competitors. Those persons are sure to be interested in your product(s) or service as well, so engaging with them is sure to be easy for you.
6. Follow prospective tweets easily. Figuring out which keywords will pique your target audience’s interest is, to put it lightly, hard. Crowdfire greatly improves your chance of doing so successfully by enabling you to search for prospective tweets according to both the keyword(s) and location(s) of your choice. Such tweets serve as windows into what your target audience finds interesting, enabling you to learn which keywords could make your content go viral.
7. 

Benefits of Using Crowdfire to Your Small-Scale Business

Given how it’s such a valuable social media marketing online tool, there’s no online tool that could help you grow your customer base as effectively as Crowdfire. Not only does it enable you to reach out to numerous persons all over the globe through Twitter and Instagram, but it helps you learn how to best engage with them. Each relationship you build ensures you’ll have a loyal following, a popular brand, steady sales, and capacity for making informed decisions for your business (or company), guaranteeing its growth and longevity.

Conclusion

Similar to how technology is progressing, netizens are increasingly migrating from websites to social media networks. There are billions of them currently and many are expecting them to grow in number in the near future. Businessmen should follow suit, as they should follow the market. Doing so is necessary for success. Stay ahead of the game by using only the best social media marketing tools, like Crowdfire.

About the Author

 

About Ira Zagala

Ira is a freelance writer-editor. He was the copy editor of a classified ads paper published in the Philippines; one of the technical editors of an independent publishing services firm; and the 'Web content' writer of one of the country's leading publishers of educational textbooks. He has a BA in Journalism from the Lyceum of the Philippines University-Manila.