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Which social media channel

Social media is a part of every business today. It’s not a fad or a trend. For many companies, social media is such an essential part that it warrants its own department - something that did not exist a few years ago. There are numerous social media platforms available for businesses today that it can be overwhelming to most small businesses. In this blog, we take a look at the different social media platforms and how businesses can find the perfect social fit for them.  Continue reading →

A forecast by Cisco states that 80% of all internet traffic will come from videos in 2019. In 2019 (or even sooner) you are likely to watch a video talking about content marketing for Youtube than reading it in blog format.  Continue reading →

Repurposing content means to re-share ideas and material that you already have. This means using your existing content in different ways and on different channels to appeal to a broader spectrum of your audience.  Continue reading →

Google introduced the concept of the Zero Moment of Truth or ZMOT in 2011. ZMOT is defined as ‘€”the precise moment when they have a need, intent or question they want answered online’. When customers are faced with a need, the first thing they do is grab their phones, and you want to be who they find.  Continue reading →

The idea of personal branding is relatively new. With the help of the different social media platforms, personal branding has changed the course of marketing. Traditionally, products are the sole focus of a marketing strategy. Nowadays consumers are looking for the faces behind the product and behind the brand. It is no longer enough to say that something is good. It is now essential to point out who is saying that it is.  Continue reading →

Images prove to be the most attractive posts on Social media. According to a study published on emarketer, photos account for 87% of the most shared posts on Facebook. On Twitter, images can get you a 30% boost on engagement. Aside from engagement, images help you convey your message more effectively and enables you to showcase your brand’s personality.  Continue reading →

Analytics is using data to evaluate results and using this information to predict future behaviour. Businesses use this to create a strategy, lower risks, implement campaigns efficiently, and measure success. When using Twitter or any social media channel, marketers need to set measurable goals and use analytics to see if the results measure up.  Continue reading →


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