The web is now the foremost avenue for engaging with new and existing customers. Businesses without an online marketing, connection building and engagement strategy are quickly being left behind. For small businesses, quality content is how they can differentiate and position their business as an expert in their niche.

There are virtually thousands of online tools on the web, and choosing the most suitable online tools is difficult. It takes time to review and compare. . To improve your chances of success, remember: For an online tool to be considered effective, it must be easy to use and able to deliver immediate value. Look at BuzzSumo, it qualifies in more than just easy of use and value.

BuzzSumo Overview

BuzzSumo is basically a no-cost social analytics tool. Through its easy-to-navigate user interface, it helps the user study netizens’ behavior to craft the most engaging online content possible. It provides comprehensive information on the content that is currently trending and going to go viral. It manages so by giving the user content discovery, content alerts, influencer marketing and outreach, content insights, content research and planning, content curation, and competitor research capabilities.

There are numerous unique pieces of content on the web and it would be virtually impossible to sift through them all to find the most engaging content and learn how to craft similar content yourself. BuzzSumo has several functions that enable you to do so with surprising ease. These include:

• A way to find the most shared content within the last 24 hours or the last 12 months
• Filters for content according to social platform, type, or author of your choice
• Tailored searches according to your preference(s)
• The ability sift through the content of the domain(s) of your choice

Content Alerts

It’s difficult to remain informed of both new and trending content all by yourself. BuzzSumo will be of great help to you by way of its powerful Content Alerts feature that enables you to:

• Set up alerts for any topic, brand, or keyword you’d like
• Receive daily digest or real-time alerts
• Be alerted to each piece of new content published on the site(s) of your choice
• Track all the content by any author you’d choose
• Be notified of each new link created on a competitor’s site or yours
• Set up alerts or RSS feeds to be emailed to anyone you’d like
• Create a personalized dashboard to monitor all the alerts you’d set up
• Filter your alerts
• Choose which language your searches will appear

Influencer Marketing and Outreach

Simultaneously growing your audience and reaching out to the influencers in your industry or niche could prove to be a Hurculean task in the beginning. BuzzSumo makes it surprisingly easy by enabling you to:

• Find the key influencers in any topic area or location of your choice
• Filter both influencers and sharers according to their reach, authority, influence, or engagement
• Follow the influencers through both the online tool itself and Twitter
• Find out the content an influencer shares and review both the topics they share most often and the domains where they share
• Easily export as CSV or Excel file, analyze, and use in other applications the results (e.g., content sharers and the most shared content)
• Build and maintain an outreach list to engage with the key influencers easily

Content Insights

Not only does figuring out what sort of content will catch and hold the attention of your target audience, it could also take a lot of time. BuzzSumo takes the guesswork out of the process and thereby shortens the time you might take to engage with your target audience by enabling you to:

• Generate reports on a topic that includes all the content you crafted within the last six months as well as both the total and average shares
• Study the networks where your content is performing well and generate measurable data (e.g., total content shares across all the social networks for your chosen topic)
• Analyze the performance of your content according to type
• Find and filter the most shared domains according to social network
• Filters content according to type
• Study how the headlines of the most shared content were crafted according to topic or domain
• Analyze your content’s performance according to when you published it
• 

Content Research and Planning

Your content strategy could make—or break—your online business. Improve your chances of formulating the best strategy possible by utilizing BuzzSumo’s varied features for content research and planning which:

• Can find the most shared content within the last 24 hours or the last 12 months for you
• Greatly helps ascertain the social networks where your content is performing well
• Conducts detailed content research
• Discovers the most shared domains according to the topic of your choice
• Identifies suitable outreach sites
• Views the content on those sites easily
• Will be able to discover the influencers who hold the most sway over your target audience or network(s) and create a target list to reach out to them

Content Curation

There are numerous different pieces of content on the Web and they increase virtually exponentially every day, so having to sift through them all on your own to learn how to best craft content will be incredibly difficult. BuzzSumo’s content curation features make doing so remarkably easy to:

• Find the most shared content under the topic of your choice within the last 24 hours or the last 12 months
• Enable you to set up email alerts to new content pertaining to the topic of your choice
• Easily share content through the online tool itself or Buffer
• Study all the content shared by any influencer in your industry or niche
• Easily filter content according to type
• Set up alerts to new content published by any author or influencer you’d like

Competitor Research

Staying competitive involves keeping a close eye on your competitors. Do so effectively and easily with BuzzSumo’s varied features for competitor research to:

• Easily find and analyze your competitors’ most shared content
• Find out and study who have been sharing your competitor’s content
• Be alerted to each piece of new content published by your competitors
• Generate detailed reports on the performance of your competitor's content
• Create reports comparing the performances of your competitor's content and yours on their respective domains

Benefits of Using BuzzSumo to Your Small-Scale Business

Given how valuable it could be to you in building and managing your very own online business, there are sure to be many benefits you stand to gain if you do use BuzzSumo. For starters, you’ll experience great improvements in your online content research, planning, performance, and marketing efforts, ensuring you could engage with customers.

Once you get a hang of using the online tool’s features for data gathering, you’ll become well informed of the latest developments in your industry or niche, giving you a great chance of becoming an influencer. After learning how to best use all the online tool’s features for networking, you’re sure to grow your online presence, your customer base, and revenue with relative ease.

Conclusion

A craftsman is only as good as the quality and effectiveness of his/her tools. The same may be said about online business persons. Your ability to find and use the best online tools, like BuzzSumo, is a crucial factor in whether you’ll succeed. There’s no need to ever settle for less.

Reference

buzzsumo.com

About the Author

 

About Ira Zagala

Ira is a freelance writer-editor. He was the copy editor of a classified ads paper published in the Philippines; one of the technical editors of an independent publishing services firm; and the 'Web content' writer of one of the country's leading publishers of educational textbooks. He has a BA in Journalism from the Lyceum of the Philippines University-Manila.