The success of a website depends on how popular it is. One way you can improve your website is to provide the right tools for users to easily share articles, blogs and even other page content.

What is AddThis?

One of the tools you can use to improve traffic to a website is a tool known as AddThis. Having started in October 2006, AddThis is a social sharing tool owned and operated by Clearspring Technologies. With over 15 million sites in their ever expanding data co-op AddThis offers real analytics and insights. Ranked #1 in the US by comScore for distributed content and ad focus AddThis is a tool you’ll want to look into for your website.

 

Easy to Customize

There are plenty of styling options available for the plugin. At the same time, users can easily add their own buttons when they need to. With this, users get to customize the look of the plugin to coincide with the appearance of their website.

Smart Menu

AddThis also automatically displays the correct services from the directory. Thanks to an intelligent algorithm embedded onto the AddThis plugin, the tool is able to deliver the right information to their readers.

Support for Languages

AddThis offers support for 30 new languages so that website owners get to have a broader reach for their audience.

Metric Tracking

The plugin comes with a metric tracking system that informs website owners about how well their tools are performing on their site. At the same time, they get notified of the popular and trending content their audience respond to the most.

AddThis Advantages

• Tracks social engagement
• Determines where traffic comes from
• Displays number of people sharing the content
• Provides audience insight to the website owner

AddThis Disadvantages

• AddThis tracks data and stores it up to 14 days
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AddThis Pro

AddThis has introduced a paid version of their plugin, wherein more key features can be utilized by website owners. Called AddThis Pro, this upgraded feature increases visitor engagement and also offers a number of other tools including:

• Sharing floating sidebar with counters
• Mobile sharing toolbar
• Responsive social sharing buttons
• Recommended content drawer
• Recommended content sidebar

What’s even better about AddThis Pro is that it gives publishers the ability to change, disable, and enable the appearance of the AddThis tool on their website without needing to update the code. This highly differs from the free service because free users will have to work their way through the website code so that any customization on AddThis can appear on their website accordingly.

AddThis Pro Levels

AddThis has a total of five levels for users that would like to take advantage of the services offered by their plugin.

Basic

Available for free, this level includes 12 basic sharing, following, content recommendation tools and 2 audience targeting messages.

Starter

At $10 per month, this level provides access to all 22 Pro tools, 5 audience targeting messages, and A/B message testing capability. This is recommended for websites that have a total of up to 10,000 monthly pageviews.

Growth

At $75 per month, this tier includes access to all 22 Pro tools, 10 audience targeting messages, A/B message testing capability, and reduces the AddThis branding on tools. It is recommended for websites with a monthly page view count of over 100,000.

Business

At $250 per month, the highest level provides access to all 22 Pro tools, 15 audience targeting messages, A/B message testing capability, reduced AddThis branding visibility, and fully customizable tools. This is best for websites with over 500,000 monthly pageviews.

Enterprise

For websites of over a million page views per month, AddThis offers the Enterprise AddThis Pro level. Potential users of this level are recommended to get in touch with the company directly.

AddThis provides service to different websites throughout the world. Ever since they started, they have already reached a number of users of up to 2 million times per day. With this incredible number, it’s no surprise why many websites implement the use of this widget to help their blog reach a high volume of readers. Other than helping website owners make their content shareable, AddThis provides in-depth analysis that they can use to get to know more about their audience and behavior. This way, they can produce more engaging content that their readers will most likely respond to.

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