10 Personal branding tips for Social Media

The idea of personal branding is relatively new. With the help of the different social media platforms, personal branding has changed the course of marketing. Traditionally, products are the sole focus of a marketing strategy. Nowadays consumers are looking for the faces behind the product and behind the brand. It is no longer enough to say that something is good. It is now essential to point out who is saying that it is.

Selling yourself - Personal branding is essentially selling yourself. It answers the questions ‘Who are you?’ and ‘Why your audience should engage with you?’

People buy from people they trust - Whether it is a product, service or an idea, a certain level of trust must be achieved before a purchase is made. Consistent personal branding helps you establish yourself as an expert in your niche.

Search results - Use the incognito feature of Google to search for your name. See what social media profiles and other results that come up with it. What you post on social media dictates what you comes up when people search for you.

A guide for your interactions - Your personal brand should be a guide for your interactions on social media - posts, comments, replies, favorites, likes. How do you use each outlet to accomplish your goals?

10 Personal branding tips for Social Media

Author and social media marketing expert, Chris Brogan sums it up perfectly, “A strong personal brand is a mix of reputation, trust, attention, and execution”. There is no fixed recipe for achieving this mix. Your personal brand is honed through listening to your audience, and using these best practices on your day to day interaction.

1. Get to know your own personal brand

When people search your name, what do you want them to find? What is your message? A few elements that should compose your personal brand are your passions, your core message and what sets you apart from your competition.

Spy on your competition or people with a similar message. Get to know their personal brands. From here, you can formulate your unique take on it and inject your personality.

2. Set your objectives

Your personal brand can help you achieve objectives such as building your own business, selling more products, becoming an expert on a topic or setting yourself apart from your competitors.

Understanding how different social media profiles work will help you accomplish your objectives. For example if you want to grow your professional network and increase your business opportunities, Linkedin is a powerful platform for you. Twitter helps you reach out to a wider audience. Pinterest and Instagram help you connect with people through creative visuals. Understand how your social media profiles can work for you, however, don’t be boxed in by definitions. Be open to out of the box opportunities and embrace them.

3. Boost your profile

  • Keep the same name, profile, pic, imagery, and look across your social profiles. - Building your personal brand on social media takes so much more than one channel. Help your followers become more familiar with you by maintaining consistency throughout your profiles.
  • Reserve your name everywhere - Even if you will not be using a profile right away, it is always a good idea to reserve your username. Every day, social media platforms rack up in the number of users. Set up a free profile for the usernames that are essential to your personal brand.
  • Utilise spaces that your audience will see first - There are spaces in your social media page that are akin to prime real estate. Other than your profile picture, your cover photo and about pages are the first things people who open your profiles will see. On Twitter and Linkedin (company page), you can also pin tweets or posts so it is the first message your audience will read.
  • Narrow down your expertise - Your social media profile helps you come up in searches. What keywords do you want to be attached to your name? What do you want to be known for? Your experiences and passions may be varied, but part of having a personal brand is getting a clear cut message. Define who you are and what you do.

4. Read and edit

Typos happen all the time, but there are ways to avoid most of them. Read your posts, comments and replies twice (or more) and edit as necessary. You can also use tools like Grammarly to alert you on spelling and grammar mistakes. Don’t let grammar mistakes get in the way of your message.

5. Be mindful of your conversations

What you post on social media, sticks with you. Engage in conversations that help your audience and connect with them. Don’t get into unnecessarily heated conversations and debates. There is a time and place for that, most of the time it's not on your business page.

6. Join or organise groups and events

Be proactive on social media by reaching out to others. Contribute to your online community by joining or organising groups and social media events such as Google Hangouts and Twitter chats. This helps establish your brand and your company as experts and contributing members of your online community.

7. Monitor mentions

As your brand along with your connections expand, it might be hard to keep track of your conversations. Monitor mentions on social media through social media management platforms. Keep in touch with your followers. Engage with conversations that are helpful and are relevant to your business.

8. Repurpose

You don’t have to reinvent the wheel every time. Repurpose your best content with new headlines or into other types of media. A piece of content doesn't need to go out only once. Repurposing is a great way to reach out to your audience who has not viewed the content on its first release.

9. Connect with your influencers

A good way to be better at what you do is to surround yourself with the best people. Copy and share best practices. Don’t hesitate to ask questions and contribute when you can.

The best place to find your influencers are on LinkedIn Groups, Google+ Communities, Facebook Groups and Twitter Lists.

10. Be consistent

A brand is not made overnight. Across all social media platforms, one rule remains - content is king. Post quality content consistently and your audience will start to recognise you as a thought leader.

Personal branding on social media a long-term play rather than a one hit wonder. What’s the one thing you want to change about your personal branding activities?

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About the Author


Angelica Manlunas

About Angelica Manlunas

Angelica lives off of coffee and pizza. She spends her time online tinkering on social media, watching short films and poetry slams. Her offline time is devoted to trips to the beach or spending lazy days indoors with a book in her hand. Also, she writes at least 1000 words every day. Email Angelica at and follow Angelica @ang_transeo.


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