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10 Actionable Small Business Tips for Posting Images

Images prove to be the most attractive posts on Social media. According to a study published on emarketer, photos account for 87% of the most shared posts on Facebook. On Twitter, images can get you a 30% boost on engagement. Aside from engagement, images help you convey your message more effectively and enables you to showcase your brand’s personality.

So, how do you leverage the power of imagery to drive engagement to your brand? Follow these 10 actionable small business tips for posting images on social media.

Create with the right image size (or resize)

One of the most important factors in posting great images on social media is the size. Even if you have a great image but some parts of it gets cut off, it takes away from the message. On most most social media sites, you can click to reveal the full image but on fast paced channels like Twitter, images that can be seen in its entirety without having to click to expand it are most likely to get responses. It is also important to note that when images are too small, they can appear blurry.

Here are the recommended sizes for your social media posts:

  • Facebook – 1,200 x 628
  • Twitter – 1,024 x 512
  • LinkedIn – 800 x 800
  • Google+ – 800 x 1,200
  • Pinterest – 735 x 1,102
  • Instagram – 1,080 x 1,080

Reinforce branding

Images that you post on social media turn up on Google searches for its keywords When it does, it will not carry with it the text and the origin (except if you click ‘Visit page’). Branding images with your company name, logo or website URL, links people viewing the image back your company’s page.

Placing your branding assets on the image is not the only way to promote your brand on social media. Having consistency in style also builds familiarity with your audience. For example, if you are promoting a series of promotions or posting quotes, create images that look like they are a family. This helps promote brand recognition. Style, font, images and colors are just some of the tools that you can use for branding.

A company that uses image branding in the most creative of ways is Dropbox. They use their logo in cartoons or in the example below, on shirts.

Know your platform

Each social media platform is different. Your audience are there for different reasons and as well as how they engage with images. The best way to do this is to look at your own audience’s behaviour. Take stock of the images that they like, favorite, or reshare the most.

The 2 social media platforms that uses images as its main focus are Pinterest and instagram. These 2 platforms have an obvious difference when it comes to user engagement. Pinterest audience are 10 times more likely to repin an image that is in full color than black and white. They also prefer less background. In comparison, busy backgrounds are more popular on Instagram. When it comes to color, black and white, and low saturation colors work well on instagram. A single dominant color gains more engagement. The most shared Instagram photo, checks off most of these criteria. Kendall Jenner’s record breaking photo is set in low resolution with white as the dominant color.

A photo posted by Kendall Jenner (@kendalljenner) on

Include tags

A tag is an HTML code that helps search engines recognize what the image is all about. Adding tags to your images helps search engines present your image as one of the results for their respective keywords.

File names help too. If you do a quick search, you would notice that the images that rank are the ones that contain the keywords that you were looking for.

Tags and the keywords that you use as a file name for an image are important. They help drive traffic to your images. In turn, these images drive traffic to your blogs and websites.

Twitter and the other social media platforms that followed suit, has given popularity to hashtags. These keywords or phrases preceded by the pound sign enables your audience to follow and participate in conversations and image sharing.

Share images of your products and services

Images allow you to ‘show’ your audience what you can do, instead of just ‘tell’. If you have a physical product, showcasing them on your social media accounts help draw interest. Another way that you can shine a spotlight to your products is by showing images of people using them. This way, it is easier for your audience to visualise themselves doing the same.

If your product is service based, images could be your portfolio. A shot of a completed project or a sneak peek of what is in progress can be an interesting addition to your social media posts.

A good example for this is Starbucks whose Instagram feed are full of images of their products.

Dressing like fall, celebrating like summer. #WinWin #IcedSaltedCaramelMocha

A photo posted by Starbucks Coffee ☕ (@starbucks) on

Show your behind the scenes

People buy from those they trust. Although you may not be able to get to meet each of your audience personally, you are still able to let them know your company and the people behind it. Snap some behind the scenes photos of your team at work or having fun. Covering events on social media by posting photos not only promotes the actual gathering, it also enables your brand’s personality to shine through.

What’s happening over at Hootsuite? You can check it out using the hashtag #HootsuiteLife.

Use words

Words can be part of pictures too. They help deliver your brand’s message effectively. Here are a few ways that you can use in your images.

Overlay titles into blog covers. Place captions on promotional images Use descriptive words inside product images Do a #QOTD or Quote of the day which not only entertains, informs, or motivates your audiences, they also generate a high response rate.

Create your own visual content

There are a lot of images available online for you to use on your business’ social media pages as long as they are embedded correctly or credited property. However, when building your own brand, creating your own images becomes important. Creating your own visual content helps you tell your own story, in your own voice. It also showcases the uniqueness of your brand.

Outsource

Not a visual artist? No problem. You can have other people create customised, branded images for you. Your creative team could be part of your business or you can tap into talents outside your company.

Outsourcing your creative team enables you to have access to a wide variety of talent and resources. Start with a clear vision of your brand and work with a team to translate that into impacting creative assets for social media.

We can to build your own marketing teams or work in with ours.

Share consistently

First impressions are important, but you have to make them last. The most effective way to use images in social media is to use them consistently. This helps you gain strong engagement with your audience as well as better brand recall.

Images have been a big part of how we present our brand on social media. Did we miss an important tip? Let us know in the comments below.

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About the Author

 

Angelica Manlunas

About Angelica Manlunas

Angelica lives off of coffee and pizza. She spends her time online tinkering on social media, watching short films and poetry slams. Her offline time is devoted to trips to the beach or spending lazy days indoors with a book in her hand. Also, she writes at least 1000 words every day. Email Angelica at angelica.manlunas@transeo.com.au and follow Angelica @ang_transeo.

 


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